Quest Musique Rebrand
Tools: Adobe Indesign, Adobe Illustrator, Adobe Photoshop
Quest Musique is a local music store that not only sells instruments and equipment, but also offers a variety of services for its customers such as repairs, lessons, programs, and rentals. In addition, they cater to the local music scene by showcasing local talent by hosting recitals and shows. Quest Musique puts an emphasis on relationships and community, united by music.
PROCESS WORK
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Logo Rationale
The logomark itself is easily recognizable as a ‘Q’. It also doubles as a magnifying glass focused on a music note, nodding to the idea of a ‘Quest’, and the core of the establishment, music.
Design Rationale
The Quest Musique brand has to appeal to the whole music scene, from classical players to rock. As a result, the brand has to look classy, yet appear playful and open, as shown in the brand expressions. The primary colour for Quest Musique’s redesign is a warm green. This colour is eye-catching, yet clean and mellow. Secondary to the green are a rich indigo and vermillion. These colours make for a brand that feels lively and energetic, while remaining classy and professional.
