Bodacious Wine Redesign and Campaign
Tools: Adobe Illustrator, Adobe Indesign, Adobe Photoshop
Bodacious Wine is a brand that's affordable, yet popular and well-liked. This redesign was intended to better appeal to the desired target market, and leave the viewer with a better understanding of the product being sold. The redesigned packaging comes across as friendly, funky, and bold, yet classy. Its not wine with a cheap aesthetic, yet its got enough character to be interesting.
PROCESS WORK
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Package Redesign
This redesign features a bold, dynamic illustration paired with simple type so as to let the product name shine through with it’s own unique meaning. All the elements of this redesign serve to present a message to the viewer, and leave them feeling the energy the brand wants to convey by showcasing both class through the typography, and expression through the dynamic illustration.
Ad Campaign
The ad campaign for this redesign utilizes bright colours and a concise slogan to make an unavoidable point to the viewer. The elements are positioned in a way that draws the viewers eye through the ad in a logical way, and remains intriguing while straightforward and easy to understand.
